Medical & Pharmaceutical Marketing Consulting Services for Belarus and Russia

My 3-year experience in Medical & Pharmaceutical marketing consulting allows me to offer Marketing Consulting services in Medical & Pharmaceutical fields for Belarus and Russia. My 2-year experience of working as a Medical & Pharmaceutical Advertising and Marketing Consultant at the “Agency of the Medical Marketing”—the leading agency of its type in Belarus—has significantly enriched my knowledge and skills in the field.

Marketing Consulting services are provided for the following products and services:

  • Drug products
  • Medical instruments and implants
  • Medical devices
  • Laboratory equipment
  • Healthcare services
  • and more…

From market analysis to product launch plan—I offer a full range of Medical & Pharmaceutical Marketing Consulting services for Belarusian and Russian markets including:

  • Market analysis
    • Market conditions investigation
    • Product needs assessment
    • Gap analysis
  • Competitor analysis
    • Identification of competitive companies
    • Investigation of competing technologies
    • Investigation of competitive product positioning
  • Product positioning
  • Product launch plan
  • In-hospital or in-surgery product user testing

For market analysis and research I use the most accurate and recent pharmaceutical market analytical data and instruments available for Belarusian and Russian markets.

Adequate market analysis and product positioning are the earnests of successful launching and marketing of a new drug product, medical device, laboratory equipment or healthcare service.

Medical & Pharmaceutical Advertising Consulting Services for Belarus and Russia

I also offer medical & pharmaceutical advertising consulting services for drug products, medical devices and healthcare services for Belarusian and Russian markets including:

  • Advertising concept development
  • Direct-to-consumer advertising content creation
  • Creation of patients educational information brochures
  • Creation of healthcare professionals marketing brochures
  • Cultural adaptation of existing brands, slogans and advertising materials

Medical background, excellent linguistics skills and 3-year experience in medical & pharmaceutical advertising consulting allows me to create outstanding quality advertising materials for both medical professionals and their patients aiming to expand target audience and increase sales of drug product, medical device, laboratory equipment or healthcare service.

Drug Naming

Drug naming is the act of creating names for a drug substance. Drugs, in the majority of circumstances, have 3 names: the chemical name, the International Non-proprietary Name (INN), also known as the generic or non-proprietary name, and the brand name.

A drug name should reflect its chemical and therapeutic properties and should be easy memorable both for physicians and patients.

As a professional Medical Linguist I offer naming services for the drug products intended for use in Belarus, Russian or Russian-speaking countries in all possible medical fields including the following:

  • Allergology
  • Cardiology
  • Congenital/Hereditary Diseases
  • Endocrinology
  • Gastroenterology
  • Infectious diseases
  • Neurology
  • Nutrition
  • Oncology
  • Ophthalmology
  • Orthopaedics
  • Psychiatry and Psychology
  • Respiratory diseases
  • Rheumatology
  • Sexual Functioning
  • Urology
  • and more…

Drug naming process is based on the most recent international and national regulations and legislative requirements, including FDA, EMA, and MHRA relevant guidelines.